The Challenge: |
The Solution: |
Barton Associates, a national leader in the Healthcare Staffing (locum tenens) industry, realized the importance of building a Careers brand to keep up with their talent acquisition needs. As their social media and content intern, I was asked to build a cohesive brand across all social platforms for their Careers media and create a social media calendar that would get the word out about Barton to job seekers, communicate the benefits of working at Barton, and attract more applicants to the website.
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After running media analysis of Barton's main competitors and discussing target audience with the Director of Talent Acquisition, I produced a comprehensive social strategy for Barton Associates Careers. This strategy included the creation of an Instagram (to help Barton reach its key audience of college-aged students), a careers blog (to fuel SEO for the careers site as well as cultivate a conversation with these students), a content calendar for Instagram, Twitter, LinkedIn, and Facebook to keep followers engaged, and new promotional materials for career fairs.
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The Content Calendar:
To give potential applicants an inside look at what a career at Barton could be, I came up with Employee Spotlights, Virtual Office Tours, Career Tip Tuesday, and more to keep the content calendar fun and informational.
The Virtual Office Tours:
I edited footage from some of our offices across the country for the Barton Associates Careers YouTube Channel.
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The Blog:
To drive more traffic to Barton Careers' website and start a conversation with potential job seekers, I created a blog which was updated weekly with different articles I wrote on career tips, sales tips, and more.
The Promotional Materials:
Barton's materials for career fairs were in need of an update so I worked with the in-house graphic designer to come up with new banners, flyers, and ads.
The content calendar I created was so well-received by Barton's audience that it is still in use today by their current interns and the blog I created is still updated regularly.