As Wentworth Institute of Technology's Spring CO-OP + CAREER Fair approached, the Institute needed a strong social strategy to inform their students about the Fair. As the CO-OP + CAREER Department's Social Media Marketing Intern, it was my job to help create this strategy and execute all of the assets that went along with it.
After researching best practices for engaging students, my team and I created a student-oriented strategy that included print, digital, social, and video collateral to communicate important information about the CO-OP + CAREER Fair to students and achieve as many sign-ups for the Fair as possible.
The idea of a "Pathway to the Career Fair" was born out of a need to combine Career Fair preparation events and the actual Career Fair into one, cohesive theme for marketing the Fair and prior events. I worked with my team to conceive this idea and then used my Adobe Illustrator skills to execute the physical path below which was used in both print and social campaigns.
To communicate the different preparation events across the department's social media pages, I designed eye-catching cards for each event that stayed within the pathway theme.
To market one of our preparation events for students, extended hours of Wentworth's professional clothes sharing closet, I edited a quick video displaying different outfit pairings students could try for the Fair.
The library is a primary location where Wentworth students tend to hang out. With this knowledge, my team and I created a CO-OP + CAREER Fair week display for the library using designs I created to remind students about the events for the upcoming week.
The Content Writing:
I also stockpiled some content that could be used across our different social platforms leading up to and during the week of the preparation events and the Fair. Some of this copy went along with our pathway theme and some was more general and straightforward.
Thanks to the plan my team and I strategized to come up with and execute, the Spring 2019 Career Fair was extremely successful. Over 600 students and 170 employers attended the Fair and students were well informed about preparation measures across campus.